Design pulled me in back in 2012, and I’ve been working professionally as a Product Designer since 2020. I specialize in e-commerce and performance-focused UX—using research, analytics, and close collaboration with engineering to reduce friction and improve measurable outcomes. In 2025, I became the first Baymard Institute UX Master® certified professional in Latin America, and I bring that same evidence-first mindset to every project.

Outside of work, I still design for fun—graphic design, especially—because I genuinely love the craft. I often print my work too; I’m a millennial with a soft spot for physical pieces and the way design feels on paper. I’m also into great music and games like GTA V.